Alliance Golf Management Services (AGMS) was founded in 1997 by a group of PGA Professionals looking to set higher standards of customer service and quality in the golf business, while operating courses professionally and profitably.
Alliance Golf realizes the golf industry is in need of a management company that is small enough to give personal attention to golf course owners, but large enough to ensure each owner achieves their financial goals. Alliance Golf enables the golf course owner to have access to their management team and participate in the operations of their facilities.
Each member of AGMS possesses unique talents, knowledge and diverse experience within the golf business. With over 25 years combined experience, at a wide range of facility types (municipal, private, resort, destination and public) there are not any obstacles in the golf business that Alliance has not navigated successfully.
Innovative ideas, time tested business practices, implementation of efficiencies, financial planning, and attention to detail in all aspects of the golf business allow Alliance to ensure each area of golf course operations performs to full potential.
Our common goal is to align with and support golf course owners to realize the full revenue potential of their facility, without sacrificing course quality or customer service.
Golf Course Construction
A. Construction Pre-Planning Consultation- Alliance Golf gathers information to create reports regarding the areas below. These reports are essential for determining the feasibility of the project. Owners, Developers, and Financial Institutions typically require this information for decision making.
-Market study/feasibility study -Proforma and report generation -Site location evaluation -Golf course design/review -Forecast construction budget -Water, site, soil and utility study/analysis
B. Project Development Consultation- Alliance Golf will work closely with the Owner/Developer and their design team to analyze and determine criteria on the items listed below. The Alliance team will then use its years of experience to complete each task.
-Planning and coordination -Schedule development and create construction timeline -Cost generations -Forecast soft costs and hard costs -On course rest stations layout and site -Clubhouse architectural efficiencies -On course snack bar layout and site -Golf cart fleet evaluations -Point of sale equipment requirements -Phone systems requirements -Maintenance facility requirements -Pump house requirements -Cart storage requirements and efficiencies -Turf equipment requirements -Golf shop design/coordination -Food and beverage requirements -Tee time reservation system requirements -Cart path routing and requirements -Practice facility layout and teaching facilities for golf school
C. Onsite Construction Project Management- Alliance Golf will place an onsite project management team to manage the ongoing day to day construction of the project. Alliance Golf will act as the Owner's representative to ensure product quality, budget compliance and time management.
-Permit processing -Golf irrigation design/review/selection of contractor -Water features design/review/selection of contractor -Pump station and wet well design/review/selection of contractor -Landscaping design/review/selection of contractor -Construction and selection of all subcontractors -Club house architect selection -Clubhouse design/review -Grassing -Golf course construction supervision -Create construction timeline -Record progress of each area -Perform quality insurance inspections (labor and materials) -Meet with subcontractors daily/host weekly construction meeting -Photo documentation -Provide owner with a weekly progress report -Review timeline to evaluate the progress of construction
New Golf Course Operations Setup
New Operations Setup- Alliance Golf will create a turnkey operation for the Owner. Our experienced team will address each of the items below to ensure operations readiness. Upon opening, time tested systems will be in place to maximize revenue opportunities and minimize expense, adding to the bottom line from the start.
Project Scope -Define required scope/gain understanding of owner's vision
Operational Plan and Budget -Create staffing plan -Create day to day policies and procedures -Create revenue and expense forecast
Initiate Bid Process For Required Clubhouse Equipment -Public address system -Alarm/video surveillance -Kitchen equipment -FF & E
Clubhouse Completion -Attend weekly coordination meeting -Continue input on operational needs -Provide specifications on operational equipment
Spearhead Local Governmental Agencies Coordination Efforts -Liquor license process -Health Department Approval -Business and sales permits -Clubhouse and sports club permitting
Golf Course Amenities -Select yardage system for sprinklers -Select tee signs, blocks, and select directional signage -Select benches, ball washers, trash receptacles, logo flags
Coordination Leases And Purchases Of Major Equipment -Cost out equipment through bid process -Negotiate best terms -Determine best approach lease verses purchase
Setup Vendor Accounts -Determine vendors that will be used -Coordinate credit application and creation of accounts -Create a list of vendors with account numbers
Develop Merchandise Stock And Buying Plans -Create stock buying plan per category -Create open to buy program -Setup logo tapes with vendors -Place orders, receive stock, inventory, pricing and display
Customize/Enhance Human Resource Materials With Owner Approval -Create application for employment, employee handbook and evaluation forms -Create orientation program -Create training programs by departments
Recruit And Place General Manager -Advertise, review applications/resumes and interview candidates -Select individual and involve in setup program
Interview, Select And Hire Department Heads -Advertise, review applicants, interview and hire department heads -Ensure a cohesive management team -Orient and train selections
Coordinate Deliveries And Oversee Installation Of Equipment, Hardware & Software -Ensure timely arrival of equipment -Ensure accuracy and condition of deliveries -Accept, log serial numbers and oversee installation of equipment -Coordinate placement of equipment/fixtures, etc. -Coordinate food and beverage equipment placement -Coordinate completion of cart storage and maintenance facilities -Determine computer needs -Select, price, purchase and assembly of hardware -Input software for point of sale, reservation system, accounting, etc. -Train staff on systems and verify proper operations
Create Personal Property Inventories -Inventory equipment by departments -Create equipment disposition form -Secure equipment from theft
Coordinate And Finalize Policies And Procedures -Ensure daily procedures for operation are in place and followed -Ensure policies are clear and concise and understood by staff
Recruit, Interview, Hire, Test And Train Remaining Staff -Create a cohesive, well mannered, motivated, honest, hardworking staff -Train/test staff on department and customer service skills prior to interaction with guests
Receive, Price And Coordinate Opening Displays Of All Merchandise -Golf shop to be fully stocked, priced, displayed and ready for profitable sale
Existing Golf Course Operations
A. Evaluation/Consultation of Existing Golf Course Operations-
Alliance Golf evaluates current operations to determine weaknesses, strengths and potential. Recommend and/or implement changes to the areas listed below to increase profitability and efficiencies.
B. On-Going Operations Management of Existing Golf Course-
Alliance Golf implements necessary changes to the areas listed below and puts new systems into place to increase profitability and revenues. Alliance Golf continues to oversee golf course operations for an agreed service term.
Financial -Revenue generation -Proforma development -Accounts payable/receivable management -Capitol improvement project supervision -Business marketing development -Budget preparation and generation -Financial statement generation -Cash flow analysis -Internal control review -Payroll costs/labor schedules -Expenses analysis control -Legal liability reduction -Waste and perishable controls and pricing
Marketing -Advertising -Marketing plan development -Database development and management -Media relations -Yield management -Membership development -Loyalty programs -Special events -Public relations -Service programs
Golf Operations -Revenue management -Merchandising -Tournament operations -Staffing and training -Course maintenance -Golf instruction -Food and beverage -Security -Cart fleet management -Equipment maintenance program -Clubhouse maintenance program -Utilization of tee times -Security/theft controls -Cart fleet management -No show tracking/wait list procedures -Inventory controls -Golf cart fleet management and service program -Use of technology -Business networking -Tee sheet management -Pace of play -Vendor negotiations, terms and conditions -Neighbor relations -Customer service levels
Founder And President
DARYL A. DRISCOLL
Daryl Driscoll, Founder of Alliance Golf Management Services (AGMS) has been involved in the golf industry since 1980, but his interest in golf was kindled long before that. As a youth, he began playing golf in the San Diego Junior Golf Program, and later served as team captain of his senior high school and College teams. His love for the sport of golf grew while playing Chapter/Section events, the Golden State Mini-Tour, and ultimately attending the 1989 PGA Tour Qualifying School.
Daryl began his many years of experience in the golf industry as a Driving Range/Cart Attendant and ascended through the ranks, serving in all areas of the golf industry along the way. He was elected to PGA Membership in 1989. While serving in his role as a Head Golf Professional, he was fortunate enough to host the Optimist Junior World years 1990 and 1991. He also instituted his first of many PGA Apprentice programs.
After completing the American Golf Corporation (AGC) General Manager Training program in 1991, he began his role as a General Manager. He has been able to work closely with many different city planning commissions on various projects, including installation of a city 96" water mainline through a golf course property. He was promoted to the Land Manager for the San Diego area in 1994 to oversee all American Golf Courses in the area.
In 1994 he made his move to Las Vegas, Nevada to pursue greater challenges. he headed up the transition team for the take over of the Wildhorse Country Club. As General Manager of the Wildhorse, he served in a dual role as project manager for the completion of a 2.6 million dollar clubhouse as well as a one million dollar turf improvement program.
Daryl has received numerous awards for his accomplishments throughout his career thus far, as well as continuing education in the golf industry through seminars, conferences, etc. As founder of Alliance Golf, he continues to strive for excellence in all aspects of his involvement in the golf industry.
In January of 1997, Daryl created and founded Alliance Golf Management Services. In March of 1997, he began the construction of Rhodes Ranch Golf Club, a high end Las Vegas resort. With the construction completed, Alliance Golf set up the entire turnkey golf operation.
Alliance Golf has completed many different types of projects since its creation, and continues to seek out projects which can benefit from their highly professional standards of quality, customer service, operational expertise, knowledge, profitability of operations, and overall attention to detail.